The Seven Deadly Sins of Site Search - Sin #5
Wednesday, June 25th, 2008Deadly Sin #5: Egoism
This one needs a bit of an upfront definition. Egoism is a philosophy about making personal welfare and interests your primary concern, sometimes at the expense of others. Companies can be guilty of this as well as individuals.
We can see examples of egoism in site search implementations where the company asks far too much from a site visitor who wants to search, as in the following example from the Cadillac website.
First, in order to search the Cadillac website, you have to hunt for the search function that is hidden on the bottom left of the home page (circled in red):
