The Seven Deadly Sins of Site Search - Sin #6
Wednesday, August 6th, 2008Deadly Sin #6: Brand Confusion
As site search sins go, brand confusion is one of the easiest to find and least expensive to fix. Brand confusion occurs when either the search page title or search URL string reflects the brand of the company providing the search technology versus the brand of the company whose pages site visitors are searching.
You can see this sin illustrated on the search results page of United Technologies Corporation’s website in the graphic after the jump.
