Angela Tuminello
Angela Tuminello serves as Senior Designer for Vivisimo. In her role, she manages the development and design of marketing materials, business presentations, websites, and online initiatives. Angela came to Vivisimo from New York City where she received an MS in Communications Design from Pratt Institute, focusing on design theory and research, creative problem solving and ideation, the development of multifaceted design projects, brand management, and information visualization. Angela's skills include designing product user interfaces and she has recently been involved in the product development team.
Monday, January 18th, 2010
Reflecting on my experience as a corporate designer in technical industries, I am noticing the gravitation towards design thinking and innovation in business. Maybe this is because in today’s economy, it’s simply not good enough to be good—your company, products and services need to be great. It’s not enough to offer a standard list of features and benefits. What your customers need to know is that you really understand them, their needs, their problems and frustrations. And you offer the right solution.
