Colin Dean

Colin Dean

Colin is an applications engineer at Vivisimo. In his spare time, he writes technology reviews, designs applications, and contributes to open source projects. He holds a Masters in Business Education from Robert Morris University and a Bachelors in Computer Science from Westminster College of New Wilmington, Pa.

It’s All About the Metadata, Baby: Search Engine Optimization On The Intranet

Wednesday, July 8th, 2009

Search engine optimization (SEO) is a hot topic these days. SEO consultants are paid well for their expertise in telling a company how to improve its web search engine ranking. A high rank often means more traffic, which means more business, which means more money.

However, SEO consultants focus primarily on the World Wide Web. After all, it’s only the public that needs to find information on the company’s website, right?

Wrong. This fact is well established. Vivísimo and other vendors entered the enterprise search market years ago and their growing number of clients shows that employees need to find data within the company’s intranet sites and storage networks using a unified, easy-to-use interface.